Marketing 101

In this section of employee resources you'll find help for putting together a district newsletter, writing a presentation, giving a speech, working with the media and several other public affairs related activities. 

The following files require Adobe Acrobat.

Developing a Presentation  It takes time and effort to develop an effective presentation, one that will be informational and enjoyable. Here are a few tips to keep in mind during the development process. (PDF)

Graphic Design Basics - These tips will help you develop easy-to-read and attractive newsletters and other publications. (PDF)

Meeting Basics - If you've ever been in charge of planning a meeting/event you know there's much to think about and do. Here's some tips to get you started. (PDF)

Producing a Newsletter - Newsletters are an inexpensive and effective way to share information with our customers. Here's some tips for getting started. (PDF)

Photography Basics - Anyone can take a picture, but it takes considerable more thought and skill to make a picture. We'll show you how to improve your skills and your pictures. (PDF)

PowerPoint Tips - PowerPoint has become a common workplace communication tool. Here's some things to do to ensure your presentation is high quality, interesting, and enjoyable for your audience. (PDF)

Public Speaking - Working with people is part of our daily routine as conservationists. With a little practice you can learn to overcome nervousness and make informative, memorable presentations. (PDF)

Style Guidelines for Media Materials -  USDA follows the Associated Press Stylebook for news releases and other materials targeted to the media. There are several exceptions, presented here by the USDA Office of Communications. (PDF)

Visual Information Standards - A visual management guide developed by the USDA office of Communications. (PDF)

Web Design Basics - These simple rules will help you figure out the best looking and most effective web page design for your district. (PDF)

Working with the Media - In order to be effective in carrying out NRCS's mission, we need the informed support of people in our communities. One of the best ways to reach people in your community is through your local media. (PDF)

Writing Effective News Releases - If you want to publicize local events and issues, check out this fact sheet for writing, formatting, and getting noticed. (PDF)

Other Resources

Social Sciences Institute Resources - The NRCS Social Sciences Institute has created numerous fact sheets and other publications that cover a variety of topics ranging from focus groups, to alternative conflict management, to using cost estimates in conservation.

The Communicator's Guide - This guidebook, developed by the Federal Communicators Network, offers general guidance for to other federal, state, regional and local communicators. Provides lists of many sources and resources.

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